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As an owner of a small business you’re responsible for it all. With so much to do it’s understandable if your business’ online presence isn’t at the top of your priority list.
Almost everyone will seek out a business online before they decide to part with their money. Online reviews from other customers are often key to whether someone decides to use you or one of your competitors.
This means that you need to pay attention to your business’ online presence and have an online strategy.
Here are our top five reasons why every small business should care about its online presence.
Keeping up with the competition
The internet is always ‘on’ which means customers can find what they're looking for in seconds. If your business doesn't have a decent website – or worse still – any kind of website, nobody will see you and you’ll lose a potential sale.
Helping customers understand what you offer
First impressions count. And if the first one your customers get doesn't explain what you offer, or is misleading, you're unlikely to get their business.
Think of your business' online presence as a virtual shop window. If you need a pair of shoes, you'll find a shop with carefully presented shoes in the window. Similarly, if you need an accountant, you might search online – and you're unlikely to choose one with a poor website.
Building your brand
Customers care whether a business they're thinking of buying from has a website – it provides a layer of reassurance that's simply expected these days.
A good website and associated social media accounts will get your brand noticed – and get people talking about you to their friends. Being perceived in a positive light through your online presence will help spread the message of what your business stands for.
You might also want to consider building your brand further by sending out a monthly, or maybe just quarterly, newsletter pointing your customers to the latest content on your website or special offers.
Maintaining your reputation
Resting on your laurels just isn't an option where your web presence is concerned – make sure you keep your site and social accounts looking fresh and modern with relevant, up-to-date content.
Your loyal customers may not be quite as willing to part with their cash if all they see of your business is an old blog with posts from three years ago. Whether you offer physical products or services, your customers need to know that you care about how you come across.
Marketing your products or services
While printed ads, flyers and posters may still have their place in certain situations for certain businesses they tend to be costly and take longer to prepare. So, when it comes to getting your message across, investing in a good website is likely to make your life easier in the long run.
At We Do Code we believe every business has something they can sell online. If it’s not a product or a service, perhaps it’s your years of experience you can monetise through either written or video content.
If you believe your business doesn’t have anything to sell online, contact us and challenge us to prove you wrong and we’ll put together a tailored, bespoke online strategy to help you achieve your business goals.